Our product and its "Journey" theme are based upon a combination of simple, authentic elements that appeal to the growing appetites of a large affluent segment of the traveling public best described as "geo-tourists."

Geo-tourists want the kind of adventures that provide a true “sense of place,” and they are interested in all aspects of their destination—geography, history, culture and people. Their travel decisions are increasingly based upon theme or activity motivators with a dramatic shift away from a focus on just the destination. The Great River Journey has been designed, in close consultation with the travel trade, to appeal to this niche market.